Gelderland Province
A visual that clarifies organizational goals and facilitates strategic decision-making.
EN
Imagination for changemakers
Imagination for changemakers
Sketchy Business helps teams in change and transition processes to visualize their story.
Welcome!
Whether you are developing a new strategy, want to communicate your vision for the future or want to visualize a customer journey, together we will create a powerful and visual story with buy-in.
Portfolio
Visuals with impact
Leiderschapscentrum Amsterdam UMC
Een visuele weergave van het virtuele leiderschapscentrum ontwikkelen.
City Deal Biobased Bouwen
Een visueel plan om stakeholders te betrekken bij de beoogde transitie naar circulair en biobased bouwen.
Natuurmonumenten
Verduidelijken van de HR-strategie voor medewerkers
Provincie Gelderland
Een visual die organisatiedoelstellingen van het programma 'Code Groen' verduidelijkt en strategische besluitvorming vergemakkelijkt.
Frontend Development
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Mobile App Development
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AI & Machine Learning
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Backend Development
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Frontend Development
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Mobile App Development
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Sketchy Business has previously worked with, among others:
Service
Always the right form
With Sketchy Business I work from a design approach in which I combine design thinking and facilitation techniques, always with the audience of the story in mind.
Visual changemaking
Together with the right team we develop the visual story for change. From sketches to detailed vision board on to slide-decks, animations and even beyond.
Creatieve workshops
Custom-designed workshops, always based on the power of visual practice. Whether it concerns a strategy session, customer journey mapping or determining core values.
Visual thinking training
As a child, we all love to draw. Unfortunately, most of us lose the fun later on. Rediscover your own creative confidence and learn how to apply this in your professional life in a tailor-made training or coaching.
Graphic Recording
Seeing the 'big picture' emerge live is very valuable during an event or conference where many different stories come together. And afterwards, the visual serves as the perfect artefact for all participants.
Custom projects
Sketch Business has initiated the following projects:
De witte muur (The white wall)
Together with my sister I created this graphic novel in which we show the patient perspective and the patient journey in healthcare based on our own experiences.
SDG's in Sight
A strategic workshop on the Sustainable Development Goals, including a specially developed card game that provides visual insight into the goals and targets.
Samen ontwikkelen we het juiste beeld voor de veranderopgave
De kern van Sketchy Business; samen met een team van veranderaars een visueel verhaal ontwerpen.
Van schets tot uitgewerkte praatplaat naar slide-deck, animatie en verder.
Op maat gemaakte workshops, altijd met visuele insteek
Op zoek naar eeninspirerende en verbindende workshop? Ik ontwerp en faciliteer workshops op maat, met de kracht van visueel werken als basis.
Of het nu gaat omstrategievorming, customer journey mapping of het bepalen van kernwaarden.
Herontdek je eigen'creative confidence'
Als kind houden we allemaal van tekenen. Helaas raken de meeste van ons dit plezier later kwijt. Hervind je eigen creatieplezier en leer hoe je dit ook in je professionele leven kunt toepasssen in een training of coaching.
Voor je zelf om je gedachten te ordenen in een mindmap. Of als in gesprek met anderen met een flipover of whiteboard.
Het 'grote plaatje' inbeeld brengen, live getekend op je event of congres.
Een live getekend visueel verslag van is de perfecte samenvatting van je event.
Herkenbaar voor alle deelnemers tijdens en na de bijeenkomst!
Way of working
Imagination as the journey and the destination
Imagination is not only the final result in ways like an appealing visual or presentation, but also a process tool to arrive at a good conversation and to understand each other faster and better. This is my design approach:
Change through cocreation
Realizing change in a successfull way is not something you accomplish alone. That's why the Sketchy Business design sessions are always co-creative.
In this way, we build on the collective intelligence of all involved and create better stories that are also more widely supported.
Space and attention
I facilitate workshops with careful attention to both the needs of individual participants and group dynamics.
This creates a safe space in which you as a team feel welcome to brainstorm freely and explore different perspectives.
Sketching as prototyping
The visuals are the result of an iterative design process of making and testing.
In this way, all the sketches function as prototypes for the story you want to tell. And they invite you to dream and connect with others.
Multidimensional
The Sketchy Business imagery is drawn with clear lines and in spatial perspective (3D).
This spatiality also allows for abstract, layered stories to be depicted in a clear and attractive way.
Strategic narrative
It all results in an inspiring visual story that enables you to set out your vision and mission, goals and targets in a fast and convincing way.
The visuals support you in making complex ideas accessible. And it provides strategic direction for both internal and external stakeholders.
About Sketchy Business
Envisioning a brighter future, together
I am Herman Weeda, founder of Sketchy Business and Amsterdam based. I work with national and international clients on important themes that deserve a compelling story. Think of innovation in healthcare, circular construction or climate adaptation.
I've got a background as an industrial designer, which allows me to quickly translate complex issues into clear concepts. I like the tension between creativity and structure, between planned and improvised, between intuitive and analytical.
In order to be able to facilitate successful sessions and workshops, I have gained experience in, among other things, Art of Hosting and Theory U. This helps me to guide conversations that really matter, for the project and for the participants.
Please get in touch if you want to know more.
Contact me
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